Content marketing and SEO really should go hand-in-hand. There’s a couple reasons for this. For one, any new piece of content added to your site should be optimized for search. This means it should be easy to read, load quickly, and tell a consistent story as the rest of your site, for starters. Also, the more high-quality content you add to your site, the more favorably your site will be looked upon for staying up-to-date and focusing on delivering valuable content to your audience.
What Is Content Marketing?
Traditionally, when we think of content marketing, it’s the blog that comes to mind. However, as our audiences grow less patient as of late, we’ve seen a surge in content driven by visuals come to the forefront. This includes infographics, video, slideshows, white papers, and webinars.