What Is SEO?
There are a variety of ways through which people may hear about your brand. Search engines (like Google and Bing) are one of best ways for customers, new and old, to find you. Now, if your site can play nicely with search engines’ rules (also known as algorithms), they’ll reward you in kind by driving relevant traffic to your site. But it requires a lot of work, something we call “search engine optimization”.
In sum, the goal of optimizing a website for search means that the user experience not only needs to be flawless, but that the content you produce on it regularly—and it needs to be regularly—is relevant to what your audience needs.